11 Simple Steps to Plan, Script, and Film a Video that Will WOW Your Audience (with a Bonus for Those Who Want to Outsource)
Hey there! Are you ready to create a video that will blow your audience away? Great! Let's get started.
Step 1: Define your purpose
Before you do anything else, it's crucial to figure out why you're making this video. Are you trying to sell a product? Educate your audience. Make them laugh? Knowing your purpose will help you stay focused and create a video that actually achieves what you set out to do. Using a framework like StoryBrand will help you clarify your message.
Step 2: Determine your target audience
Now that you know your purpose, it's time to think about who you're making this video for. Are you targeting young professionals? Pet owners? People, who love a good joke? Knowing your audience will help you tailor your video's content, language, and style to their interests and needs.
Step 3: Outline the content
Now it's time to brainstorm what you want to include in your video. Make an outline that breaks down the content into logical sections or chapters. This will help you stay organized and ensure that your video flows smoothly. And if you're feeling stuck, imagine you're telling a story to a group of friends. What do you want to say to them?
Step 4: Write a script
Based on your outline, it's time to put pen to paper (or fingers to keyboard) and write a script. A script will help you stay on track and ensure that you cover all the necessary points. And if you're feeling overwhelmed, just remember that a script is just a roadmap – you can always deviate from it as you go along.
Step 5: Plan the visuals
How will you illustrate your points in the video? Will you use slides, demonstrations, interviews, or a combination of these? Plan out the visuals that will support your message and help you engage your audience. And if you're feeling uninspired, remember that a picture is worth a thousand words.
Step 6: Gather any necessary resources
Do you need to gather props, materials, or people for your video? Make a list of everything you need and start gathering it together. And if you're feeling stressed, just remember that good things come to those who prepare.
Step 7: Rehearse
Practice makes perfect, right? So it's time to rehearse your script and visuals to ensure everything flows smoothly. You may want to do a few dry runs to iron out any kinks before you start filming. And if you're feeling nervous, just remember that the more you practice, the more confident you'll feel.
Step 8: Set up your equipment
Ensure you have all the equipment you need for your video, such as a camera, microphone, lighting, and other necessary gear. Set it up and test it to ensure that everything is working correctly.
Step 9: Film your video
It's showtime! Follow your script and visuals as you film each section of your video. Make sure to pay attention to lighting, sound, and framing to ensure that you get high-quality footage. And if you're feeling overwhelmed, remember to take deep breaths and have fun.
Step 10: Edit your video
Once you have all your footage, it's time to edit it together to create a cohesive final product. This may include adding transitions, music, and any necessary graphics or effects.
Step 11: Preview and publish
Preview your edited video to make sure everything looks and sounds the way you want
OR: HIRE A CREATIVE FIRM (LIKE OURS 😉)
If all of this planning and scripting and filming and editing sounds like a lot of work, well, that's because it is! But don't worry – you don't have to go it alone. Consider hiring a creative firm like ours to handle all the heavy lifting. We'll handle the planning, scripting, filming, and editing, and all you have to do is sit back and watch the magic happen. Contact us today to start your journey toward video greatness!
