5 SOCIAL MEDIA TRENDS FOR BUSINESSES IN 2023
As we enter a new year, it's important for businesses to stay up-to-date with social media trends in order to effectively reach and engage with their audience. Here are five trends to watch out for in 2023:
Continued growth of video content: Video is expected to remain a popular and effective way for businesses to reach their audience, with 92% of marketers viewing it as a crucial part of their digital marketing strategy. Short videos, in particular, are popular with younger generations and can be an inexpensive and engaging way to tell a brand's story.
TikTok SEO may challenge Google's search engine: TikTok is becoming a popular way for people, especially Gen Z, to find places to eat, with 40% of Gen Zers using it or Instagram for this purpose. This trend, known as TikTok SEO, could become a major player in 2023, with other social media platforms such as Snapchat also expected to join in. Optimizing content for TikTok's search results pages can be a valuable way for businesses to increase their visibility on the platform.
“92% of marketers view video content as a crucial part of their digital marketing strategy”
3. User-generated content becomes more important: Reviews and testimonials from customers can be a valuable way for businesses to build trust and credibility with their audience. Nano-influencers, or community leaders with a modest following of about 1,000-5,000 followers, can also be effective at promoting a brand in a more authentic and trustworthy way.
4. Social commerce continues to grow: Social media platforms will continue to evolve as e-commerce destinations, with more businesses using them to sell directly to their audience. Instagram Storefront and Facebook Shops can be useful tools for businesses to create an online store and reach potential customers on social media. Let's not forget that 54% of shoppers already use social media to find out more about brands and their offerings.
5. Interactive and immersive experiences: Businesses will continue to explore new ways to create interactive and immersive experiences for their audience on social media, such as through live streaming and augmented reality. Facebook, now known as Meta, has even invested billions in the development of the metaverse, a virtual world where people and brands can thrive. And if you can't wait for the metaverse, Facebook's Horizon is a great place to play games and interact with products and services from brands.
By staying on top of these trends, you'll be well on your way to a successful social media presence in 2023. Happy New Year!
