Promoting Your Videos on Social Media: Tips and Strategies
We all know that videos are the hot new thing for businesses – and if you want to stay ahead of the curve, you need to know how to make the most of your video content on social media. With billions of users on platforms like Facebook, Instagram, and YouTube, social media is the perfect platform for distributing and promoting your videos. But let’s face it: getting people to watch your videos isn’t always easy. That’s why we’ve put together this helpful guide to make sure you don’t miss a beat when it comes to video promotion on social media. Get ready to become a social media sensation with these tips and strategies!
1. Select the Right Platforms
When it comes to video promotion, not all social media platforms are created equal. Different platforms have different strengths and weaknesses. For example, Facebook is great for longer video content. According to a study by Buzzsumo, Facebook generates the most daily video views, with 8 billion views on average. Facebook Live allows you to live stream video content, which is great for building engagement and connecting with your audience. The retail giant H&M used Facebook Live to promote a new collection and generated over 3 million views, over 71 thousand comments, and over 15 thousand shares. Twitter, on the other hand, is better suited for shorter videos. This platform's 280-character limit on tweets means you must keep your videos short and to the point. Twitter is also great for sharing video clips, teasers, and behind-the-scenes footage. For example, a short video clip of a product demonstration can generate more engagement than a written article. YouTube is an excellent platform for sharing longer-form videos, tutorials, and educational content. This platform is perfect for sharing videos
longer than five minutes, allowing you to add annotations, captions, and end screens to your videos. According to a study by Omnicore, YouTube is the second largest search engine in the world, only behind Google. Additionally, YouTube has a built-in search function, which makes it easy for people to find your videos. It's a perfect platform for tutorial and explainer videos; for example, a product demonstration video can generate millions of views on YouTube. When promoting your videos, it's essential to carefully consider the best platform for each video and tailor your content to match. By selecting the right platform, you can ensure that you're getting the most out of each platform. You won't have to worry about those awkward moments when your long-form video pops up on Twitter. By understanding the strengths of each platform and tailoring your content to match, you can maximize your reach and engagement with your video content.
2. Optimize for Search
When people search for videos, the titles and descriptions of your videos show up in search engine results. This means it’s crucial to take the time to optimize your videos for search. Make sure to include relevant keywords in your titles, descriptions, and tags. This will help your videos show up when people search for those keywords on the search engine. For example, if you're creating a video for a new product launch, make sure to include keywords like "product," "launch," "new," etc. You should also pay attention to the length of your titles and descriptions. According to research from YouTube, titles that are between 5 and 9 words long are more likely to generate more clicks and views. Keep it short and sweet, like a good elevator pitch. A title that is too long or too short may not entice viewers to click on your video. A good title should be descriptive, catchy and to the point. Additionally, it's important to use appropriate tags on your videos. This will help your videos show up in related video sections and increase their chances of getting discovered. For example, a video on the launch of a new product with the title "Introducing the New XYZ Product" and the tags "product launch, XYZ, new product" will have a better chance of showing up in search results and getting discovered by potential customers than a video with the title "Our New Product Video" and no tags.
3. Leverage Influencers
Influencers can be a great way to drive more people to your videos and increase your social media reach. Consider partnering with influencers who have a large following in your industry. Having them promote your video on their accounts can help reach more people and generate more views. For example, a recent study by Twitter found that influencer marketing campaigns on Twitter generate more than 3x the engagement of regular campaigns. This is because influencers have built a loyal following, and their endorsement can give your video credibility and reach a larger audience. Case in point, when a tech influencer promotes a new product, their followers trust their opinion and are more likely to purchase the product themselves. Similarly, when an influencer promotes your video, their followers are more likely to watch and engage with your video. Additionally, influencer marketing can also help increase brand awareness and reach new audiences. Collaborating with influencers with a large following in your industry can expose your video to a new audience and increase the chances of it being discovered.
4. Share Multiple Times
Sharing your videos multiple times on social media can help ensure that as many people see your message as possible. Research from CoSchedule shows that sharing content multiple times can increase engagement. This is because not all of your followers will see your post the first time you share it, and by sharing it multiple times, you increase the chances of it being seen. It's essential to test different times of day and days of the week to see when your videos get the most engagement. For example, a study by CoSchedule found that the best time to post on Facebook is between 1 pm and 3 pm on weekdays, while the best time to post on Twitter is between 12 pm and 3 pm
. Additionally, experimenting with different types of content can also increase engagement. For example, creating a GIF from a video clip or sharing a quote from the video can encourage more engagement and shares. You should also be testing different types of videos. For example, research from Wistia found that interactive videos are more successful than traditional pre-recorded videos. Interactive videos allow the viewer to engage actively with the content, which can increase engagement and retention.
5. Measure and Analyze
Analyzing your results is an essential part of any video marketing campaign. Knowing what works and doesn't will help you improve your strategy and get better results. Analyze your performance using the analytics tools available for each social media platform. These tools will provide you with data on metrics such as views, engagement, reach, and demographics of your audience. For example, YouTube analytics can provide data on how long viewers watch your videos and at what point they drop off. This information can help
optimize your video content to improve engagement and retention. Additionally, measuring your performance using other metrics such as reach, employment, and conversions is essential. Reach measures how many people have seen your video; engagement measures how many people have interacted with your video. Conversions measure how many people have taken a desired action after watching your video. For example, research from Twitter found that videos with a strong call-to-action are more likely to generate higher engagement and more clicks. This means that videos that prompt viewers to take action (such as visiting your website or signing up for your newsletter) are more likely to be shared and generate more engagement.
Social media is an essential tool for promoting your business. You can get the most out of your video marketing efforts with the right strategy and the right tactics. Implement the tips and techniques in this article, and you'll be well on your way to success – and you may just become the following social media superstar!
