Why Your Brand Needs a Podcast
Insights Inspired by GaryVee
Gary Vaynerchuk, the man who needs no introduction in the digital marketing world, recently dropped a gem of wisdom on his podcast that resonates perfectly with what we at For The Brand Marketing believe: every B2B brand needs a podcast.
Gary Vaynerchuk, often known as GaryVee
A Belarusian-American entrepreneur, author, speaker, and internet personality. He first gained prominence as a wine critic who grew his family's wine business from $3 million to $60 million. Vaynerchuk is best known for his work in digital marketing and social media, running VaynerMedia and VaynerX. His forward-thinking approach to digital marketing and social media has made him a highly influential figure in the business world. Gary is also known for his motivational speeches and has authored several books, including "Crush It!" and "Jab, Jab, Jab, Right Hook," sharing insights into entrepreneurship and digital marketing.
The Power of Podcasting in B2B
In an episode titled "A Keynote: Advice to Young Startups in Chattanooga," GaryVee shared a powerful insight. From 11:50 to 13:50, he explained why every B2B company should start a podcast, focusing on even the narrowest niches.
The 'Media Company' Mindset
GaryVee's advice? Think of your business as a media company first. The logic is simple yet profound. By creating a podcast tailored to your industry, you don't need millions of listeners. You just need the right listeners
– those key figures and decision-makers in your field.
The Guest Strategy
And here’s the kicker: when you invite senior executives
from companies you're looking to do business with as guests, it's a win-win.
They get to enjoy being 'fake famous', and you get an in with potential business partners.
The High School Party Concept
GaryVee likened this to the “high school party” concept. Even if you're not the most popular, hosting the party (or the podcast, in this case) can elevate your status. By becoming the media hub in your industry, you place yourself right in the middle of the action.
For The Brand Marketing's Take
Inspired by GaryVee's words, we at For The Brand Marketing echo this sentiment. In this digital era, where content is king, a podcast can be a golden opportunity for B2B brands to establish authority, build relationships, and engage directly with their niche audience.
Why a Podcast?
Direct Access to Your Audience: A podcast gives you a platform to speak directly to your market.
Build Authority and Trust: Regular, insightful content positions your brand as a thought leader.
Networking Goldmine: Interviewing industry leaders not only boosts your content but also your business connections.
Let's Get Started!
Intrigued? Let For The Brand Marketing help you launch your brand’s podcast.
Or, if you're a DIY enthusiast, check out our 7-step process for launching successful podcasts.
GaryVee's advice is clear, and we’re here to back it up with our expertise.
Ready to make your brand the 'cool kid' in the B2B world? Let's start podcasting!
